When travelers browse for hotels online, they want to see the most accurate version of what they’re getting once they check in. Read below as we will discuss some insight on virtual 360 tours and the benefits they can provide for your hotel.

Virtual tours offer transparency

Since virtual tours show the features and details of a hotel, the potential guest can be sure of what they will be getting once they check in. This is especially important because most people will usually share their experiences via online reviews, and we all know the impact negative reviews can have on a business. A 360 tour assures that the guest will have already seen the hotel beforehand, which gives less space for misunderstandings.

Users think of virtual tours as essential for their browsing experience

Statistics have shown that 92% of users consider virtual tours an essential part of browsing for services online. Virtual tours reduce the number of wasted viewings, and research has shown that businesses that have them are clicked about 10 times more than those without one. If you’re interested in finding out more about these statistics, you can read our blog post on virtual tour facts here.

Travelers want to see them

Following our previous point, statistics have demonstrated that these days, travelers actually prefer browsing hotel websites that contain 360 tours and often won’t book a room without having access to a virtual tour first. This shows that the modern consumer demands not only quality, but transparency, and including a virtual tour on a Google business profile or website shows that the company keeps the target’s needs in mind.

Virtual tours help increase hotel bookings

Not only do potential customers have the opportunity to browse and explore around the hotel, but virtual tours provide multiple benefits for your online visibility as well. 360 tours have been proven to increase SEO, putting your hotel in the top rankings on search engines. Since interactive content increases the number of visitors on a page, they also help you generate traffic on your website, attracting new customers and keeping existing ones intrigued. As a result, this can help a hotel increase its online bookings. Ultimately, including a virtual 360 tour as part of your content will demonstrate that you prioritize in effective marketing and is an investment that will pay off in the long run.

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