The use of virtual tours is increasing as businesses find it is one of the most effective ways to interact with customers and clients online. Wondering how a virtual tour can help your business grow? We found some relevant statistics that will demonstrate how you can increase engagement and sales with a virtual tour.
Virtual tours increase general interest
In a study conducted by Google, it was found that people's interest in listings and local businesses increased when the company had a 360 tour on display. Hence, it was noted that business listings with a virtual tour are twice as likely to generate interest.
This same study reflected that 67% of respondents actually wanted more businesses to include virtual tours in their marketing material, meaning that audiences value the interaction and personalized experience virtual 360 tours provide.
From looking to booking
Research suggests that more than 50% of adult Internet users depend on virtual tours for research on a regular basis. Considering that virtual tours make your business stand out and generate interest, users are more likely to spend more time exploring what your space has to offer. In fact, websites with virtual tours are viewed 5-10 times longer than those without.
According to research carried out by the National Association of Realtors (NAR, 2017), real estate virtual tours are useful and maximize the ability to compare homes in the market before connecting with an agent. They found that 50% of viewers considered virtual tours as one of the most important factors while looking at an online listing.
Additionally, Realtor.com concluded that listings with virtual tours receive 87% more views than listings with no photos or still photos alone, and that 54% of buyers exploring on the site will most likely not look at properties that don't include virtual tours.
They have potential on social media
A few years ago, 360 photos started gaining popularity and visibility in social media. Audiences are now familiarized with this method, which means virtual tours are receiving more engagement on these digital platforms in current times. According to research carried out by Social Bakers, organic 360-degree photos generated 45% more interactions than conventional photos.
Therefore, this presents an opportunity not only for fields such as restaurants and real estate, but for businesses of any kind that aspire to showcase their products online in a highly effective and interactive manner.