SEO, or search engine optimization, is the process of making your website improve its position in a search engine results page, such as Google. We discussed a more detailed definition on a previous post. Below, we have pointed out the importance of SEO and some ways in which your business can improve it and boost its rankings.
So, why is SEO important?
Most search engine users will not go beyond the first few suggestions on Google, let alone the first page of the search results. If a business really wants to be relevant, they need to be within the first 3-5 top results of the page, in order to receive the greatest amount of clicks to their website. Another key factor is that users trust search engines, and having a top position increases the website’s trust as well.
SEO can put your business ahead of the competition, for a search optimized website is more likely to have more customers and increase sales.
How virtual 360 tours can help you
A really important aspect for SEO is to have relevant content. From relevant keywords to high quality photography, if it’s attracting people, it's helping your SEO. As more people engage with your content, you become more relevant in Google’s terms, which helps increase your website’s ranking. With virtual 360 tours, your business can boost its ranking even more. Here’s why:
They are highly interactive, and these days, users are searching for them even more to find out about a place before deciding to visit in person.
Since 360 tours showcase an entire space, people are more likely to spend extra time on your page, as they explore the different areas of your business.
Virtual tours are easily shareable, which means you can embed it on your websites and include it on your social media profiles. Your customers can also share it, which increases your chances of attracting new audiences.
Here's an example of a real estate virtual 360 tour. There's many rooms and areas to explore, which keeps people interested and on your page for a longer time.
High quality and interactive content such as virtual 360 tours result in more clicks and higher engagement, which means you become relevant in Google’s terms, reaching a higher ranking in the search page, ultimately boosting your SEO.