SEO stands for Search Engine Optimization, and is defined by Google as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In layman’s terms, it’s the process of making your company as close to the first Google search result as possible when someone Googles something related to your company. Google has set up many different algorithms that analyze every aspect of your website, and millions of other websites, and these algorithms affect which websites get to be displayed on the first page of Google’s search results. Examples of what affect your SEO are how popular your website is, which “keywords” you use, and your web presence elsewhere.
How can I improve my SEO?
There are many ways to improve your SEO without breaking the bank! The first thing you can do is to find the “keywords” that work best for your site and integrate them into different parts of your website. For example, if you’re a virtual tour company based out of New York City, one of your keywords would be “virtual tours in New York,” and you would want to disperse “virtual tours” and “New York” throughout your website. But don’t use them too much, or else it will seem forced and might drive away customers; find a happy medium. Another way is to find ways to increase the time spent and the amount of interaction on your website. Blogs work really well for both of these methods, because visitors reading blogs increases the time spent on your website, and you can also integrate your keywords into them! Other ways to increase these things are through embedded videos and Virtual Tours; videos and virtual tours are engaging, and watching or clicking through them has been proven to increase time spent and interaction on websites. In addition, expanding your online presence greatly helps your SEO. Social media is a great way to do this, and so is claiming your business on Google and creating a Google My Business account, because it legitimizes your business to Google and potential customers. Finally, the last tip to improve your SEO is reviews! Good reviews improve SEO, and not just the ones on Google; Google’s algorithms also look at Yelp and other websites to decide on where your website lands on their search results page.