As of right now, Instagram is one of the most popular social networks in the world, and that means that a great deal of people are starting to find businesses through Instagram. No matter what you sell, your Instagram account has to be beautiful and well thought out if you want to market your business. Here are some tips to optimize your Instagram account.
Aesthetics
The biggest (and sometimes the most obvious) tip is that your posts should be aesthetically pleasing and eye-catching. We are bombarded with photographs every day, so you need to make yours stand out so that Instagrammers stop scrolling and see what you have to say. You’ll get the most engagement out of a post that’s both interesting and nice to look at.
Theme/Color Scheme
The most successful Instagram business accounts stick to a main theme and color scheme for around half of their posts. This is a great idea, as it makes your Instagram profile much more recognizable and interesting to your viewers. It can be hard to start doing this and stick to it, but once you start doing it consistently, it’ll not only benefit your Instagram profile’s aesthetic but it’ll also make designing your posts so much easier, as you’ll have something to stick to.
Text Usage
If you’re going to use text in your image, stick to one or two fonts; this goes back to having a cohesive theme. In addition, if you’re going to make a post that is very text-heavy, pick a photograph that isn’t very busy. It’s also a good idea to overlay a colored filter on your photograph so that your followers can read the text and know that what you’re saying is important. Use a color in your color scheme!
Consistency
This isn’t necessarily about photographs, but posting frequently is key to having a successful and popular Instagram business account. The ideal amount to post is at least once a day, but if you’re a small business like us, that isn’t always possible. Try to post at least every other day to keep your business fresh in the minds of your followers.
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