When you’re photographing artwork tied to a medical awareness initiative, your responsibility goes beyond aesthetics. You’re not just lighting an object. You’re helping communicate a message.

The creative direction required:

• Clean, powerful still imagery
• Detailed texture visibility
• Dramatic but controlled lighting
• A 72-frame rotational image set for interactive web viewing

The final deliverables needed to function across campaign platforms — digital, web, and press — while remaining consistent with the visual identity established by the agency.

The Technical Side (Because We Love That Part)

I photographed the piece using a Canon EOS R5, working in full manual mode to maintain complete exposure consistency across frames.

Camera & Lens

• Canon EOS R5
• 24–105mm f/4 lens at 50mm
• Aperture: f/10
• Manual exposure

Shooting at f/10 gave me the depth of field necessary to maintain sharpness across the sculpture’s dimensional form without sacrificing clarity. At 50mm, the perspective stayed natural — avoiding distortion while keeping the structure powerful and present.

The Rotational Challenge

In addition to still images, the client requested a fully rotatable version for online viewing — similar to high-end product spins you see in luxury e-commerce.

But this wasn’t a standard product sitting on a motorized turntable.

The spin platform was manually rotated to acquire the 72 images needed for the 360° sequence.

 I could not have done the turn without the platform from Big Turntables.