360 virtual tours are becoming increasingly popular for all kinds of businesses, as people realize the impact these have on boosting SEO and website traffic. While we have worked on Google virtual tour projects with a wide variety of companies, we also specialize and provide a service of customized 360 tours for those businesses who want to add more features to their websites and continue to stand out from the competition.
Custom virtual tours are as interactive and innovative as the Google 360 tours but have a series of personalized features that make it even more user-friendly and work as great marketing material. Additionally, these tours are a great option as they are highly customizable to the specific needs of businesses and can be posted on Google as well.
Here are some of the main features and benefits a business could have when opting for a custom virtual tour:
More visibility: Considering that these tours are highly interactive, they further increase SEO, website traffic, and time spent on a page. While each business should make sure to display their custom tour on their main website, these tours can also be easily embedded to social media for an extra boost in engagement.
Organized spaces: With a customized virtual tour, businesses can display a list of spaces to facilitate the viewing process for the user. In the example below, you can see how this real estate listing labeled its different rooms so viewers can easily jump from one space to another.
Customizable settings: The virtual tour platforms support personalized features for each business, such as an FAQ for customers or displaying a company’s contact information to make it accessible for potential clients.
More interactive: Businesses that sell products can easily add information tags, which display product information when clicked, with media types including video, photo, text, and links. Users can click these links to purchase items, all from within the virtual tour of a specific store.