Here are some of the main features and benefits a business could have when opting for a custom virtual tour:

• More visibility: Considering that these tours are highly interactive, they further increase SEO, website traffic, and time spent on a page. While each business should make sure to display their custom tour on their main website, these tours can also be easily embedded to social media for an extra boost in engagement.

• Organized spaces: With a customized virtual tour, businesses can display a list of spaces to facilitate the viewing process for the user. In the example below, you can see how this real estate listing labeled its different rooms so viewers can easily jump from one space to another.

• Customizable settings: The virtual tour platforms support personalized features for each business, such as an FAQ for customers or displaying a company’s contact information to make it accessible for potential clients.

• More interactive: Businesses that sell products can easily add information tags, which display product information when clicked, with media types including video, photo, text, and links. Users can click these links to purchase items, all from within the virtual tour of a specific store.