A 360 virtual tour is a feature that not only allows complete and detailed presentation of your business, but can also help in building and increasing your online presence.
Any business knows that, in current times, having online relevance is key. One of the newest ways to do this is by adding a virtual 360 tour of your business to your website and Google profile. Below are a few ways in which this can help enhance online presence.
It promotes engagement
Having a virtual tour visible on your business’ search results gives you an opportunity to stand out from competitors. High quality content equals more interaction, which means users are more likely to engage with your content and navigate through your business before physically visiting it.
Virtual tours increase website traffic, leading to a higher ranking
To determine a website’s ranking, Google measures how visitors interact with its content, calculating data such as click through rate and average time on site, aspects that virtual 360 tours have the potential of increasing. Additionally, a virtual tour reduces bounce rates, which means that visitors are more likely to navigate for a longer time, and also return to your website.
They help boost local SEO
SEO and engagement are closely related. Therefore, a higher amount of views and interactions means an optimized SEO for your company. One of the most important aspects on Google is whether or not your business is relevant to the community, and a virtual tour is a great way to show you are a credible business, with visual proof that you are exactly what you claim you are.
Overall global web presence
One of the great things about virtual tours is that they are cost effective; a one-time fee allows you to use it forever. And you can share it not only on Google, but on all your other social media platforms as well. This allows customers to find you easily and see your business from virtually anywhere, which automatically gives your business global online relevance.