Technology has certainly changed the ways in which students and parents make their list of potential colleges. These days, the process is usually done online and many students complete it without visiting the university, especially if they are international or located in different states. This is an opportunity for colleges to remain relevant by having a strong online presence and making sure to attract attention from students and parents. A great way to do this is with a 360 virtual tour. As you may already know from our previous blog posts, a virtual tour gives people the chance to browse spaces at their own pace, anytime and anywhere, and in a detailed manner. Keep on reading to learn more about how college campuses can benefit from investing in virtual tours.
Virtual tours provide a sense of the college environment
Deciding on a college is a big step for any prospective student and their parents; whichever university they choose will be their home for at least four years, and it’s important that they can envision themselves in the college environment before applying. Since 360 virtual tours offer very detailed options for browsing, it helps in reassuring people that they are walking through an accurate view of the campus.
It is easier to stand out among prospective students– especially those who live far away
Students have indicated that campus visits play a major role when it comes to making application and enrollment decisions. While families might prefer physically visiting a college campus, the reality is that it’s not always possible for both practical and economic reasons. However, a university that opts to include a virtual tour on their website shows prospective students, especially those who live far away, that their needs are also being addressed. This helps colleges stay relevant and stand out among a wider audience.
Virtual tours increase website traffic and boost SEO
360 virtual tours can help any company with its traffic and SEO, and universities are not the exception. Statistics show that websites that include interactive visual material have a higher number of visitors and more time spent on their platform. And what university wouldn’t want families to spend time viewing their campus and everything it has to offer?
Highlight important information about the campus
Custom 360 tours provide the opportunity to personalize the virtual experience, with the option to add an FAQ and links to any kind of media. Additionally, custom virtual tours give colleges the opportunity to highlight any unique landmarks or specific buildings they want the audience to see first, such as the library, student center, or on-campus dorms.
At Virtual 360 NY, we can set up a tour for your college campus! We specialize in virtual tours for any kind of business. Feel free to contact us for a free quote!