Now that 360 virtual tours have become and will probably remain the norm for real estate marketing for the foreseeable future, the industry will inevitably evolve with these changes. A real estate marketing professional usually follows several steps to ensure a listing is ready to be showcased to the public, and in current times this means coming up with ways to complete each one of these steps digitally and while following social distancing guides. One of the most important steps to set up an apartment virtual tour is the staging process, which we have discussed on previous blog posts as well. However, due to the current situation, physically staging a potential home would be difficult to complete without the hassle of bringing furniture in while still trying to follow the guidelines of social distancing. The good news? Technology is so great, to the point that we are able to provide a solution for real estate marketing professionals - virtual staging!

And what is virtual home staging? It is a process where digital photos are enhanced by software to digitally build furniture and other home accessories into a listing image. The results are highly realistic and look just as if the place had been physically staged, as it allows the use of current furnishings and decor to create virtually staged photos of vacant homes, producing photorealistic results. Additionally, it provides the ability to display ‘before and after’ images of the rooms, as well as making all aspects of the room visible for potentials renters and buyers. Virtual staging is ideal for 360 virtual tours, as potential clients will have the ability to virtually explore a furnished space and not just an empty listing.

One great aspect of virtual staging technology is its convenience, which means it can be used to facilitate real estate marketing efforts at any time – even after we start going back to normal! In current times, however, with the delays in construction and deliveries, virtually staging a listing for a 360 tour is the safest, smartest, and most efficient decision. Another positive aspect of this technology is the ability to constantly modify the design and atmosphere of the listings to suit the needs of your different prospects. A virtually staged listing not only saves you the time and money that it takes to actually stage, but potential clients still get a sense of space.

See more samples of Virtual Staging solutions that we have provided to clients here at Virtual 360 NY! We will work with you to add the perfect staging for your real estate 360 virtual tour, all from a distance! Great way to invest in real estate marketing during these times.

See Virtual Staging Samples

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