Increase visibility for your business

Adding a virtual tour to your website can help you increase brand awareness. If potential customers are able to visit the inside of your retail store, they are more likely to remember it. This helps your business because people who shop at places that offer virtual tours tend to visit again and spend more money. Plus, your potential customers can see the products that you offer making it easier for them to decide on purchasing.

Provide an experience of your product/service

Virtual tours hosted on Google Street View are also great as tools in explaining features of your products or services because you can show off different aspects of products that you're selling with 360 degree views, customers will get a much more comprehensive feel for how things work than if they were just looking at photos on flat screens.

Increase search engine rankings 

Image results are not the only benefit of virtual tours for retailers. Having an image on Google Maps also helps you because it will be visible to potential customers who are looking for retail stores in their area. If you have a virtual tour of your store on Google Maps, that’ll help you increase their visibility and drive more traffic to your location or website, and allow you to gain a higher ranking on search engine results.

Create better contents for social media

With a virtual tour, retailers have the ability to provide their customers with quality pictures and video content. Having this advantage can help create better social media content to share with their customers.

Increase sales conversion rate

One of the most obvious reasons why virtual tours are beneficial to businesses is that they help sell products or services more effectively than static images ever could. In fact, a study has shown that offering an engaging digital brand experience can positively impact consumers’ intentions to visit a store, leading to an increased rate of conversions.

Create trust with your clients

Customers can't physically visit every location where they might consider making a purchase from, so when a company offers them the opportunity to explore it virtually, it builds trust in business because it demonstrates how committed the company is to transparency.

Control your brand story

With a set plan for the virtual tour and content, you can easily control the narrative of the story for your company. Rather than just someone coming in from off the street and looking around, they will already know a little bit about what to expect before walking through the door. It is also great if you have grand opening events or other things on display!

Overall, virtual tours are a great marketing tool because they can help you showcase your business, and products in a way that supports your customers and ultimately leads to more sales.

If you’re ready to take advantage of virtual tours for your retail store, we are here for you to create professional and engaging virtual tours to help your business stand out and grow. VIRTUAL360NY specialize in Google Virtual Tours and Custom Virtual Tours. Just contact us today!

VIRTUAL360NY
Jeffrey Rosenberg - Photographer

E: jeffrey@virtual360ny.com
P: (212) 915.0589